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Lahore, Pakistan / GTM Engineer / Account Executive

I build the systems that produce the pipeline I sell from.

Three years closing B2B tech sales across US, LATAM, and APAC. AI outbound stacks, executive ghostwriting, CRM hygiene, ICP research frameworks. The pipeline behind the quota.

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LinkedIn ↗ Email
// shipped at MUST Company Bydrec Devsinc Roshan Packages NCRA

  • 0+

    Years B2B tech sales

  • 0

    Systems built and shipped

  • 0

    Markets worked (US, LATAM, APAC, EU)

  • 0%

    Full-cycle, SDR through close

  • Claude
  • Apollo
  • Sales Navigator
  • ZoomInfo
  • HubSpot
  • Salesforce
  • n8n
  • Sheets
  • Apps Script
  • Gmail API
  • Playwright
  • Notion
  • Calendly
  • Claude
  • Apollo
  • Sales Navigator
  • ZoomInfo
  • HubSpot
  • Salesforce
  • n8n
  • Sheets
  • Apps Script
  • Gmail API
  • Playwright
  • Notion
  • Calendly

// sample pipeline

A pipeline I might run for you. Anonymized.

Updated: live · synced via Sheets + Apps Script

Sourcing

142

  • Series B HR-tech

    VP Sales

    • US
    • 50-200 FTE

  • EU Fintech

    Head of GTM

    • EU
    • Series A

  • DevTools SaaS

    Co-founder

    • US
    • Seed

Outreach

38

  • APAC AI startup

    CEO

    • LI · Day 3

  • US HealthTech

    CTO

    • Email · Day 7

  • LATAM Devshop

    CRO

    • LI · Day 11

Qualified

12

  • Series C MarTech

    VP Sales

    • Meeting booked

  • US Insurance SaaS

    Head of Sales Ops

    • Demo Tue

Proposal

4

  • EMEA Cybersec

    Co-founder

    • Proposal sent

// 4-stage pipeline · 196 accounts under management · cohort 26-Q2

● auto-sync running

$ about

From the factory floor to the pipeline.

Mechanical engineering degree. Two years on a production line in Lahore running a 30-person team. Built the live Excel dashboard the plant manager checked every morning. That was the first time I noticed I cared more about the system than the output.

Moved into B2B tech sales after that. SDR at Devsinc selling custom software into US enterprise. Promoted into an associate AE seat joining live discovery and close calls. Took a contract at Bydrec running nearshore LATAM staffing for US clients. Now AE and GTM Engineer at MUST Company in Singapore, owning the outbound motion for AI, web, and mobile development services.

I do not use Apollo and HubSpot the way most reps do. I build the workflow around them. AI personalization loops, executive LinkedIn proxy playbooks, Google Sheets CRMs with Apps Script triggers, ICP frameworks tied to live trigger events. The point is not technology. The point is a sales operation that runs whether I am at my desk or not.

  • Full cycle B2B tech sales across US, LATAM, and APAC markets
  • Executive proxy outbound for CEOs and founders, voice matched
  • Outbound systems built on Claude, n8n, Apollo, Sales Navigator, Sheets
  • CRM customization, segmentation, dashboards, pipeline reporting

$ how_i_sell

Six principles I sell from.

Not slogans. Operating rules I have made expensive mistakes to earn. They show up in the systems, the tone, and the cadence I bring into any GTM team.

  1. 01

    Diagnose before I pitch.

    A discovery call is not a feature tour. I want to leave knowing the problem better than the buyer described it. Questions outnumber answers, every time.

  2. 02

    Lower the action.

    The biggest ask in any cold message kills the reply rate. I ask for a yes I can already see. Then the next yes. Then the next.

  3. 03

    Trigger events earn the message.

    Hiring spikes, funded rounds, leadership moves, regulatory changes. I time outbound to events that prove the buyer is open. Calendars do not earn replies.

  4. 04

    Follow-up is the system.

    Most deals die on day eleven. I build the cadence into the workflow so day-eleven follow-up is cheap, scheduled, and inevitable.

  5. 05

    Tone is the message.

    Curious beats pitchy. Calm beats urgent. Buyers register tonality before they register words. I match the room, not my mood.

  6. 06

    Pipeline math protects the rep.

    Activity targets without a coverage ratio are vanity. I size pipeline against quota, then work the gap. The plan survives the quarter, not the week.

// Studies: Josh Braun, Jeremy Miner, Chris Voss, Anthony Iannarino, Jeb Blount, Mark Hunter, Aaron Ross, Trish Bertuzzi

$ case_studies

Four systems I built. Anonymized.

Each ticket is a real workflow I designed and ran. The numbers I will not publish go on a call. The systems behind them are documented here.

CS-001 SHIPPED
LinkedIn · Global

Executive LinkedIn proxy outreach.

Running outbound from CEO and founder accounts without losing their voice or breaking trust with their network.

Channel
LinkedIn
Region
Global
Duration
Ongoing
  • Claude
  • LinkedIn Sales Navigator
  • Playwright
  • Sheets

Problem

Founders have warm networks but no time. Ghostwriting that drifts from voice gets flagged within two touches. Connection and reply rates collapse fast.

System

  1. 01 Voice audit: ten writing samples per executive, tone fingerprint extracted
  2. 02 Prompt library locked to that fingerprint, refreshed monthly
  3. 03 Manual review gate on first touch, AI draft on second touch, human send
  4. 04 Connection and reply tracking in Sheets, weekly cohort review

Outcome

Sustained healthy connection acceptance on executive accounts across multiple campaigns. Reply quality stayed founder-grade. No flagged accounts.

Proves

I can run outbound as someone else without making them sound like a chatbot. Rare and protected skill.

CS-002 SHIPPED
Email + LinkedIn · US / APAC

AI outbound pipeline for B2B tech services.

Scalable outbound for custom software and AI development into CTOs, founders, and engineering leaders.

Channel
Email + LinkedIn
Region
US / APAC
Duration
Ongoing
  • Claude
  • Apollo
  • Sales Navigator
  • n8n
  • Sheets
  • Gmail

Problem

Manual outbound caps at fifty personalized touches a day. Generic templates get sub-one-percent reply rates. The gap between volume and personalization is where most outbound dies.

System

  1. 01 ICP scoped by tech stack, hiring signals, funding events
  2. 02 Apollo and Sales Navigator pull, deduped against active CRM
  3. 03 Per-prospect research summary auto-generated from LinkedIn, site, news
  4. 04 Claude drafts first touch in my voice using that summary
  5. 05 Multi-step sequence handles non-responders, scheduled in Sheets, sent via Gmail
  6. 06 Replies and meetings logged to CRM with source tags

Outcome

Outbound volume increased without losing personalization quality. Pipeline contribution sustained across weeks. Reply rates above template benchmark.

Proves

Outbound is a system, not a hustle. AI is wired in where it earns its keep.

CS-003 SHIPPED
Sheets + Gmail · Personal stack

Google Sheets CRM + follow-up system.

A lightweight pipeline tracker for AEs who need follow-up discipline without buying another tool.

Channel
Sheets + Gmail
Region
Personal stack
Duration
Daily use
  • Google Sheets
  • Apps Script
  • Claude
  • Gmail API

Problem

Most AEs lose deals to forgotten follow-ups. Day 4. Day 11. Day 30. The cost of a missed touch never shows up on a dashboard.

System

  1. 01 Sheet schema: stage, last touch, next action date, channel, owner, notes
  2. 02 Apps Script trigger flags rows where next action date is today
  3. 03 Claude generates a draft for every flagged row using the prospect history
  4. 04 Drafts land as Gmail drafts and LinkedIn message text, never auto-sent
  5. 05 Sent rows auto-increment next action date per playbook cadence

Outcome

Daily follow-up dropped from a three-hour scramble to a thirty-minute habit. Zero missed scheduled touches across active deals. CRM and Sheet stayed in sync.

Proves

Build the system you want to live inside. Discipline beats motivation if discipline is cheap to execute.

CS-004 SHIPPED
Multi-channel · US Healthcare

Healthcare ICP research and ABM execution.

Account-based outbound into hospital systems and HealthTech vendors for a custom software seller.

Channel
Multi-channel
Region
US Healthcare
Duration
6 months
  • Apollo
  • ZoomInfo
  • LinkedIn
  • Public hospital filings

Problem

Healthcare is regulated, slow, skeptical. Generic outbound burns the brand. The wrong contact at the right moment is worse than no outbound at all.

System

  1. 01 ICP defined by hospital size, EHR system, RFP activity, digital health hiring
  2. 02 Decision-maker mapping: clinical, IT, finance, procurement, physician champion
  3. 03 Trigger events tracked: new CIO, RFP issued, HealthTech round, regulatory shift
  4. 04 Outbound timed to triggers, not the calendar
  5. 05 Messaging in compliance and outcomes language, not tech-first pitching

Outcome

Healthcare conversations opened that did not exist before. Pipeline qualified on real triggers, not list spray.

Proves

ABM works when the timing earns the message. Research the buyer before pitching the seller.

$ live_feed

A day in the pipeline.

A rough sketch of what the outbound system produces on a working day. Anonymized signals, real workflow shape.

// outbound_system.log
LIVE
  1. 09:07 OUTREACH ICP run · 142 accounts enriched via Apollo + Sales Nav
  2. 09:19 SOURCING Trigger event detected: Series B announcement at target account
  3. 10:31 DRAFT Claude draft generated · voice-matched first touch · CS-002 cohort
  4. 10:43 SEND 47 emails queued via Gmail API · staggered 90s intervals
  5. 11:07 REPLY 3 positive replies · 1 meeting booked · 2 nurture
  6. 11:19 SYNC Pipeline updated in CRM · next-action dates auto-incremented
  7. 12:31 FOLLOWUP Day-11 follow-up drafted for 12 non-responders · pending review
  8. 12:43 REPORT Weekly cohort report exported · sent to Sheet dashboard

$ what_i_build

Six systems I run.

Not skills on a resume. Workflows I have designed and operate. Each one is repeatable, documented, and shippable inside any GTM team in week one.

  • 01

    AI outbound campaign engine

    ICP definition, enrichment, Claude-personalized first touch, multi-step sequence, reply routing, CRM sync.

    • Claude
    • Apollo
    • Sales Navigator
  • 02

    Executive LinkedIn voice-matching

    Framework to write on behalf of founders without breaking their voice or their network's trust.

    • Claude
    • LinkedIn
    • Playwright
  • 03

    Sheets CRM + follow-up loop

    Lightweight CRM with stage tracking, next-action triggers, and AI-assisted daily follow-up drafts.

    • Sheets
    • Apps Script
    • Claude
  • 04

    Healthcare ICP research

    Repeatable research process for hospital systems, EHR-vendor accounts, and HealthTech buyers.

    • Apollo
    • ZoomInfo
    • LinkedIn
  • 05

    Podcast guest sourcing

    Pipeline-style workflow for identifying, qualifying, inviting, and tracking senior podcast guests.

    • Apollo
    • LinkedIn
    • Calendly
  • 06

    CRM hygiene toolkit

    Deduplication, account prioritization, tag conventions, list maintenance. CRMs that match reality.

    • Salesforce
    • HubSpot
    • Sheets

$ pipeline

Skills, mapped to the cycle.

Grouped by where they sit in the deal, not by tool category.

  1. Stage 01

    Sourcing

    • · ICP definition
    • · Apollo
    • · Sales Navigator
    • · ZoomInfo
    • · Public filings
  2. Stage 02

    Outreach

    • · Cold email sequences
    • · LinkedIn outreach
    • · Executive proxy writing
    • · AI personalization
    • · Cold calling
  3. Stage 03

    Qualification

    • · BANT
    • · Discovery questioning
    • · Trigger event research
    • · Buyer mapping
  4. Stage 04

    Discovery & Close

    • · Live discovery
    • · Solution scoping
    • · Proposal drafting
    • · Negotiation
  5. Stage 05

    Pipeline & RevOps

    • · Salesforce
    • · HubSpot
    • · CRM hygiene
    • · Segmentation
    • · Pipeline reporting
    • · Dashboards
  6. Stage 06

    Automation

    • · Claude Code
    • · n8n
    • · Sheets + Apps Script
    • · Gmail API
    • · Playwright

$ track_record

Five roles. One throughline.

Engineer first, then a salesperson, now both. Each role taught me something a sales-only path would have missed.

  1. ROLE-01 CURRENT
    Singapore · Remote

    MUST Company

    Account Executive · GTM Engineer

    • Owns the outbound motion for MUST's AI, web, and mobile development services
    • Engages CTOs, founders, and engineering leaders through discovery, proposal, and close
    • Built an automated outbound stack covering sourcing, enrichment, multi-channel sequences
    • Closes new business by mapping client technical needs to MUST engineering team configurations
  2. ROLE-02 PAST
    United States · Remote · Contract

    Bydrec, Inc.

    Account Executive · SDR

    • Sourced, engaged, qualified nearshore IT talent needs for US-based clients across LATAM
    • Owned the full outbound cycle: prospecting, discovery, pitching, meeting coordination
    • Worked CTOs, COOs, engineering managers on staffing model fit
    • Coordinated with delivery and recruitment to align client need with developer placement
  3. ROLE-03 PAST
    United States · Remote

    Devsinc

    SDR · Associate AE

    • Joined live discovery and close calls with senior AEs and VP of Sales on mid-to-large deals
    • Pitched custom software, staff augmentation, and AI solutions across enterprise targets
    • Led a two-person SDR team generating outbound and inbound qualified leads
    • Researched healthcare, SaaS, e-commerce enterprise accounts for BANT handoff
    • Customized CRM workflow for lead tracking, reporting, AE handoff hygiene
  4. ROLE-04 PAST
    Lahore · On-site

    Roshan Packages

    Production Engineer

    • Led a 30-person team of engineers, sub-engineers, operators on the production floor
    • Built a live Excel dashboard for daily, monthly, yearly production tracking
    • Applied Six Sigma to reduce defects and improve throughput
    • Increased legacy corrugator speed by 50 percent, producing a 50 percent output gain
  5. ROLE-05 PAST
    Lahore · On-site

    National Centre of Robotics and Automation

    Design Engineer

    • Researched in the Human-Centered Robotic Lab on assistive exoskeleton design
    • Used SolidWorks to design, test, iterate the exoskeleton frame
    • Co-authored a published international paper on the final design

// Full timeline in CV. Available on request.

$ now

What I'm doing right now.

A snapshot of the work, the books, and the people I am studying this quarter. Refreshed when something stops being true.

Shipping

MUST Company outbound system (AI personalization, executive proxy, follow-up automation).

Reading
  • Fanatical Prospecting · Jeb Blount
  • Never Split the Difference · Chris Voss
  • The New Sales Imperative · Anthony Iannarino
Studying
  • Josh Braun: lower-the-action breakdowns
  • Jeremy Miner: NEPQ live calls
  • Chris Voss: tactical empathy talks
Building
  • Claude-powered ICP enrichment loop
  • Apps Script CRM with auto-cadence
  • Executive LinkedIn voice library v2

// as of May 2026 · refresh window: monthly

$ download

Take what is useful.

  • CV (PDF)

    One-page CV. Latest version, May 2026.

    Download

  • LinkedIn

    Primary professional channel. Activity, posts, DMs.

    Open ↗

  • GitHub

    This site and related GTM tooling.

    Open ↗

  • 30 / 60 day plan

    Soon

    Sample first three months for a new SDR or AE role.

    Request

  • Outreach playbooks

    Soon

    ICP, voice, sequence, and trigger frameworks I run with.

    Request

  • System diagrams

    Soon

    Sanitized diagrams of outbound, CRM, follow-up stacks.

    Request

$ contact

Hire me, send a brief, or just say hello.

Best on email or LinkedIn. Remote first, comfortable across US, EU, and APAC time zones.

Email me LinkedIn ↗